A key part of any company’s IP system should be staff awareness of IP. If knowledge about the opportunities and risks associated with IP is known only to a few of the staff, it is likely the company will not reap the most benefit from its IP and is likely to be exposed to greater risk than a company where staff have an understanding of IP which is relevant to their role in the company.
During his time at Shell, Rob developed competence profiles for IP professionals, and developed and delivered IP-related training, both online and face-to-face, to technical and non-technical staff. Those skills can help provide your company with tailored IP awareness training courses and white papers.